Craig Cialdini
AUTHOR

Craig Cialdini

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Craig Cialdini was born in the suburbs of Chicago in 1975 to a humble Italian family. His interest in psychology grew even more when he was 16 years old, after receiving a book on how to interpret body language. Since then, he has dedicated his life to studying and researching human behavior and understanding the scientific principles underlying the psychological mechanism of "how and why you end up saying YES!
With his books, Craig wants to teach others the ethical and constructive use of persuasion techniques and help people learn to defend themselves against mental and emotional manipulation to avoid becoming prey to others.
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