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Craig is a globally respected public speaker and facilitator, known for his expertise in Organisational Design, Culture Transformation, DEI, and Change Leadership.
With over 15 years of experience advising C-suite executives across public and private sectors, Craig specialises in solving complex challenges at the intersection of strategy, leadership, and culture. His work spans global enterprises, start-ups, and government bodies, delivering impact through mergers, acquisitions, digital transformations, and cultural alignment.
Craig is the visionary co-founder of EA Group and co-creator of the award-winning Return on Inclusion (ROI) measurement tool, a pioneering methodology for achieving measurable DEI results. He also co-authored the globally recognised Culture Practitioner Programme, establishing his role in shaping inclusive and high-performing workplace cultures worldwide.
His diverse career includes senior executive roles across retail, hospitality, FMCG, and government, followed by a strategic leadership position within a major American service conglomerate. Craig brings a rare blend of operational insight and cultural intelligence to every engagement.
Outside of consulting, Craig co-hosts the podcast You Must Be Woking and serves as a Non-Executive Director and Trustee for an Academy Trust focused on educational access for children with autism, reflecting his passion for equity in learning.
Craig's Philosophy: "I empower leaders to unlock performance by aligning strategy with culture. Through inclusive environments that are both human-centric and commercially driven, we move beyond performative actions to create sustainable impact."
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