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Most businesses waste time trying to act like corporates; David James Hood helps them outperform them instead.
As Founding Director of the Edinburgh Institute, David is a business strategist, author, and market-creation pioneer. He does not peddle corporate consensus, bland management clichés, or generic marketing advice. Instead, he equips ambitious leaders and growing enterprises to stop trailing their sector, stop copying competitors, and start building their own market—carving out up to a two-year strategic edge over the competition.
David is the author of three business books, including The Marketing Manifesto and Competitive SME (both published by Kogan Page). His practical frameworks bridge digital innovation, AI-driven strategy, and relentless commercial clarity, drawn from over three decades of frontline leadership—including growing the Chartered Institute of Marketing’s Tech Group from 200 to over 70,000 international members while updating the 'marketing mix' for modern business operations.
On Stage & At Events, or as your own Non-Executive Director for Competitive Advantage:
If you are looking for soft motivational cheerleading or recycled management trends, look elsewhere. As a direct, hard-nosed business speaker for conferences, board interventions, and leadership summits, David takes the stage to shake organisations out of strategic inertia. He strips away commercial noise, exposes core operational bottlenecks, turns constraints into market leverage, and delivers the precise logic and steps needed to secure an unshakeable competitive edge.
David's books, easily accessible and practical tools, and research are available at the Edinburgh Institute's portal.
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