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Desiree Martinez has been marketing since Myspace, back when you had to code your own profile and picking your Top 8 friends could cause real-life drama.
With more than 15 years of experience helping small business owners stand out and grow, Desiree has built a career on making marketing feel human again. She is the founder and CEO of The Kast Agency, a fractional Chief Marketing Officer firm that helps service-based and community-driven businesses turn scattered marketing into a clear, connected strategy that actually works.
Throughout her career, Desiree has partnered with brands like Adobe, Streamyard, Camtasia, and VidIQ, along with hundreds of small businesses across the country. She has spoken on national stages, trained marketing teams, and built campaigns that have generated millions of views and measurable results.
Her approach is simple: skip the gurus, ditch the gimmicks, and focus on what really grows a business—trust, consistency, and community.
Through her YouTube channel, podcast, and workshops, Desiree has become known for her straightforward, sassy, and refreshingly real take on marketing. She mixes storytelling with strategy, proving that real business growth comes from belonging, not burnout.
When she is not helping businesses find their voice, Desiree can be found on her small homestead in Michigan with her husband, two kids, and a collection of animals that somehow keeps growing. She is a devoted tea drinker, a proud Dungeons & Dragons adventurer, and a firm believer that creativity and community can change everything.
Stop Marketing, Start Belonging is her guide for every business owner who is ready to build a brand people truly care about—one conversation, one customer, and one community at a time.
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