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Heath Gascoigne, MBA, is an internationally recognised Business Transformation Architect, six-time international bestselling author of The Business Transformation Playbook®, creator of the HOBA® (House of Business Architecture®) Agile Business Transformation Framework, and Founder and CEO of HOBA TECH, a global business transformation consultancy, training and technology company.
With over 20 years of international experience across the UK, USA, UAE, Australia and New Zealand, Heath has led and advised on complex business transformation programmes across the public and private sectors, helping organisations translate business strategy into operating models, measurable outcomes and sustainable business improvements.
Heath is a Business Transformator® — part Strategist, part Designer, part Collaborator and part Negotiator. He developed the HOBA® Framework in response to the persistently high failure rates of business transformation initiatives and his firsthand experience rescuing programmes where technology-led approaches had failed to deliver the intended business outcomes.
A passionate advocate for business-led, rather than technology-led transformation, Heath believes successful transformation starts with the business strategy, people, processes and operating model — not the technology. His practical, structured approach helps organisations design and implement their Target Operating Models (TOMs), align business capabilities with strategic objectives and realise measurable benefits.
Through HOBA TECH, Heath is on a mission to professionalise business transformation, equipping practitioners and organisations worldwide with the methods, training, certification and AI-powered tools to transform their businesses with confidence.
Heath holds an Executive Master of Business Administration (MBA) and is a Certified HOBA® Business Transformation Architect, TOGAF® Practitioner (Enterprise Architecture), PRINCE2® Practitioner (Project Management), Certified ScrumMaster® (CSM®) and Lean Six Sigma Black Belt.
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