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Heidi Luerra is the Founder & CEO of RAW:natural born artists, the world’s largest independent arts organization. For almost 20 years, Heidi has worked with creatives and artists of all types.
Originally a Northern California native, Heidi moved to Los Angeles at age eighteen to fulfill her dream of being a fashion designer. At age twenty-four, after a string of hard knocks, Heidi launched the RAW artists platform with zero funding from her kitchen table. Over the past decade, Heidi has grown RAW Artists to a worldwide operation in over 80 cities with almost 200k artists in the RAW community. She currently oversees a team of 65 from RAW headquarters in downtown Los Angeles.
The Work of Art: A No Nonsense Field Guide for Creative Entrepreneurs (written by a creative entrepreneur who has endured her share of nonsense) is Heidi’s first book.
www.HeidiLuerra.com
