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Jackie Bebenroth currently serves the world as a brand strategist, identity coach, and founder of Muse, a communications firm specializing in brand transformation.
After nearly 30 years in marketing—from copywriter to entrepreneur—Jackie discovered that the same principles used to define successful brands can be applied to individuals with profound results. The process of uncovering what an organization stands for and what makes it distinctive follows a surprisingly similar path to the deep work of understanding ourselves.
Over the last decade, she’s advised founders and executive teams through periods of change and growth, helping them clarify their positioning and communicate with greater confidence. Today, she also works with high-performing individuals seeking greater self-awareness as they define what's next.
Drawing on her experience in branding, leadership, and personal development, Jackie developed the Identity Mapping framework to help people create greater alignment between who they are and how they live, lead, and contribute.
Identity Mapping is her first book.
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