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Jason Vanderground is President of BrandHaven and a strategic marketing leader with nearly three decades of experience helping organizations turn bold ideas into meaningful results. Best known for his role in launching ‘He Gets Us’ — the most-viewed faith-based campaign in history — Jason has shaped brand and messaging strategies for organizations including Steelcase, Corewell Health, and Irwin Seating. His belief in marketing as a force for good was formed during a decade at Hanon McKendry, a pioneering agency known for its work with national nonprofits and social causes. His work spans corporate, nonprofit, and cause-driven initiatives, with a focus on strategic clarity, audience connection, and measurable impact. Jason earned his MBA from Western Michigan University and a bachelor's degree in business from Cornerstone University. He lives in Grand Rapids, Michigan, with his wife and sons.
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