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Jeff Pedowitz has spent his career studying how ideas persuade people, and what happens when that persuasion works too well.
As founder and CEO of The Pedowitz Group, he has worked with over 1,500 clients since 2007 and helped generate more than 25 billion in marketing-sourced revenue.
The Attic and The Algorithm is different. Part adventure, part cultural history, part coming of age story, it asks a question he has been turning over for most of his adult life: how did the world's great religions learn to market themselves, and what does that mean for how we're persuaded today?
He lives in Atlanta. He is still asking the question.
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