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K.B. Gurley spent fifteen years in sales, marketing, and PR before noticing how the same tactics used to sell products were reshaping our information landscape. This book grew from personal notes jotted down to help friends and family navigate an increasingly confusing media environment.
When not researching or writing, Gurley is usually trying something new, from fumbling through piano pieces to exploring Atlanta's trails with family. A self-proclaimed eternal student, Gurley lives in Atlanta with a patient husband, two kids, and a dog who's heard every draft of this book read aloud.
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