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Kevin Ertell is a veteran executive and trusted advisor with more than 30 years of experience leading transformations at brands like Nike, Tower Records, and Sur La Table. As founder and CEO of Mistere Advisory and author of The Strategy Trap: Why Companies Fail at Execution and How to Get It Right, he helps companies of all sizes bring clarity, alignment, and action to their strategies. Known for his straight talk, practical insight, and ability to cut through complexity, Kevin draws on deep experience across leadership, marketing, operations, and business growth to help teams turn ideas into results. When he's not helping companies get unstuck, he's likely playing bass, cooking for family, or following Cleveland sports with stubborn optimism.
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