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Kim Derrick Rozdeba spent more than thirty years building some of the world's most recognized brands using Fortune 500 strategy, market launches, and the quiet discipline of understanding what makes people stay loyal. Then he did something that surprised even him: he started writing books.
His branding trilogy—Branding Queens, LOYALNOMICS, and now Human Truths—reflects the same career: rigorous in its thinking, grounded in real-world practice, and relentlessly focused on what people actually respond to.
Branding Queens uncovered the brand-building secrets of twenty women who built global dynasties against the odds.
LOYALNOMICS became the practitioner's playbook for mastering loyalty.
Human Truths is the culmination—an argument that the most powerful brands are built not on features or benefits, but on a precise understanding of how people think.
Not content to stay in one lane, he also published Balance of Evil, the first novel in the award-winning Scott Barton political thriller series. A sequel, LIES, arrives in late 2026.
He lives in Calgary, Alberta, with his wife and writes at the intersection of branding and storytelling. Two disciplines that, in his hands, turn out to be the same thing.
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