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Kirsty Waite is the founder and CEO of The Ethical Coaching Company, bringing a wealth of experience in business strategy, leadership development and coaching to growing businesses. She specialises in helping SME leaders build people-first businesses that work in practice, not just on paper.
Kirsty’s approach focuses on clarity, responsibility and practical action, helping leaders move beyond good intentions and turn strategy into meaningful progress.
She is known for her depth of thinking, attention to behavioural detail, and commitment to coaching as a practice that demands rigour, reflection and responsibility.
With nearly two decades of experience across risk management, internal audit, business processes and corporate governance in global organisations, Kirsty brings a rare end-to-end perspective on how organisations really function. This enables her to help businesses align leadership, strengthen decision-making and create a structure that supports sustainable growth.
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