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LUCA SENATORE is a former CEO of an award-winning UK based agency, he also founded SAM - Secret Agency Mastermind - and is now a Google leader. Over two decades, Luca has built companies, coached founders, and helped leaders scale with clarity in fast-changing markets.
Luca is also a BJJ (Brazilian Jiu-Jitsu) and former MMA (mixed martial arts) athlete. He started a successful martial arts academy, now run by two of the best BJJ practitioners, multi-time world champion instructors.
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