Luis Gonçalves
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Luis Gonçalves

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Luis Gonçalves is a Digital Product Development specialist and the creator of the Scaleup Methodology. Through his company Evolution4all, he helps organizations build great digital products and establish themselves as industry leaders. He is the author of "ADAPT," "Organisational Mastery," and "Product First." His journey in technology spans two decades, beginning as a software developer at Nokia during their global agile transformation. This experience provided him with valuable insights into both engineering practices and organizational challenges that would later inform his methodologies. Currently based in Saudi Arabia, Luis works with startups and organizations to implement effective scaling strategies. His Scaleup Methodology, developed through hands-on experience across different markets and cultures, provides a practical framework for companies looking to scale successfully. Through his consulting work and writing, Luis has helped numerous companies improve their product development and organizational practices. His blog reaches thousands of readers monthly, sharing practical insights and lessons learned from real-world implementations. In "The Unicorn Blueprint," Luis shares a systematic approach to building and scaling successful startups, drawing from his experience helping companies navigate the challenges of growth across diverse markets and industries.
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