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Marcos Rivera is the founder and CEO of Pricing I/O, a boutique expertise practice helping B2B Technology companies unlock growth with monetization. Throughout his 20+ year software career, Marcos held several product leadership roles, led numerous M&A investments, and experienced two successful exits. Based in San Diego, Marcos is a coach to SaaS Founders worldwide, a frequent speaker and guest lecturer, and an investor and adviser to startups.
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