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Mark is an educator at heart and a pricing enthusiast by education and experience. While teaching pricing, he realized the key problem is companies don't understand value, what it is and how much they deliver to their customers.
Mark's passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted over 400 days of corporate training around the globe. Mark’s Price class maintains a net promoter score (NPS) of 81, higher than Apple’s. His podcast, Impact Pricing, maintains a 5 star rating on Apple Podcasts.
For over 25 years he has studied, led and coached businesses through the lens of pricing, a radically different approach from other business experts. He knows that every person inside your company affects the price a buyer is willing to pay. The prices you achieve ultimately indicate how well the entirety of your company operates.
Mark will change the way you and your team think about pricing and business as a whole.
“Mark removed the taboo that pricing is some dark art.”
Jeff Beckham, Enterprise Product Marketing, Slack
“Mark made pricing easy to understand and fun.”
Mike Freier, Founder, Product Management Consulting Group Inc.
“Mark was very knowledgeable and brought insight into the concept of pricing that will empower me to be more effective.”
Naomi Cash, Director of Product Management, Attainia, Inc.
To get Mark’s help with your own pricing strategies or to book Mark to enlighten your audience, e-mail mark@impactpricing.com.
