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MICHAEL J. GOLDRICH, founder of Vivander Advisors, is a renowned expert in digital and AI strategies, particularly in generative AI. He created the AI Literacy Mindset program, which gives each associate back a minimum of one hour per day.
His work centers on empowering associates through the concept of AI Ascension, where employees are eager to leverage technology to amplify their abilities. He travels the world delivering keynotes, leading master classes, and coaching executives to be AI-forward.
Goldrich has been published in numerous hospitality journals and has won multiple awards both within and outside the industry. He holds degrees from the University of Michigan and Northwestern University.
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