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Michael Tuggle is an award-winning creative director and writer who has spent more than 25 years in the ad world building brands and growing companies. His first book, “The Voice of the Underdog: How Challenger Brands Gain Distinction By Thinking Culture First” written with former business partner and longtime friend Mike Sullivan, is a culmination of the victories, defeats and lessons learned building a small local ad agency into the country’s leading advocate for challenger brands.
