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I've spent my career in some of America's biggest and best ad agencies, first as a copywriter but rising up quickly to creative director and then EVP Executive Creative Director. I'm now a speaker, consultant and author. In my career I've helped change the trajectory for brands like H&R Block, The Mayo Clinic, Burger King, Toro, Domino’s pizza, and many others. As my kids reached high school age, I set a new goal, to create a more meaningful legacy. After 30+ years in advertising, I found a simple, central common theme with the best marketing, it seeks to earn appreciation in what it says, does, or solves. I believe it’s not only time for marketing, advertising, and PR to rise up and do more good for the world, but it's in a business and brand's best interest if it wants to build meaning and get noticed. I live in the Twin Cities with my wife of 25 years, Katy, our three kids and a yellow lab named Hurley.
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