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Rick J. Krebs, CPA, CEPA, M&A Advisor, believes every business owner deserves to maximize the harvest of the wealth they've spent years creating. That wealth should provide the freedom and resources to fund the next chapter of their lives. Through education, thoughtful planning, and strategic execution, Rick helps business owners maximize the value of their companies and keep more of what they've earned.
Widely known as the "M&A Cowboy," Rick is a Principal at Business Sales Group, a boutique lower middle market Mergers & Acquisitions advisory firm based in Heber City, Utah. As a sell-side M&A advisor, he helps business owners maximize the value of their companies, increase the selling price, and implement tax-saving strategies designed to improve their after-tax proceeds.
Rick has been a guest expert on Forbes and CNBC, sharing practical insights on business value, mergers and acquisitions, and exit planning. He has also been featured and quoted in numerous publications, including The Annual Exit (Issue One, 2025), Exit Smart (Volume 6), and Master Planning: The Art of Exiting Your Business.
As co-founder of the EPI Utah Chapter of Exit Planners—the first chapter of its kind in Utah—was honored as the Exit Planning Institute's 2025 Member of the Year.
Rick is the host of the popular podcast M&A Murders & Accusations: The Good, the Bad, and the Ugly of Selling Your Business and the author of the Amazon bestseller Sell Your Business By Design, Not By Default.
When he's not helping business owners achieve successful exits, Rick enjoys exploring Utah's mountains and deserts with his wife and family, often from the saddle of his favorite horse, Cookie Monster.
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