Rouba Zeidan
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Rouba Zeidan

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Rouba Zeidan is an Executive Advisor and Corporate Reputation Strategist and the creator of the S.H.I.A.N.E. framework. A conservatory-trained vocalist and TEDx speaker, she started out in radio while still a student, then began her corporate career at Ogilvy. She has spent more than 30 years in senior communications and PR across multinational agencies and international brands. Today she advises leaders internationally on the one asset they cannot delegate: how they are heard.
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