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Russell Shuler is an award-winning creative director turned writer in Asheville, NC. As a self-proclaimed “old ad guy,” he has run into many a strange character in the real world of marketing communications. These brushes with reality have formed his particular take on things preposterous, for better or worse (and some might ask–is there a difference).
Storytelling is critical in marketing communications, where the message has to align with complex branding directives and corporate cultures. The years of developing brand characters for many businesses have strengthened my ability for abstract thinking, making the leap from marketing widgets to peddling stories seems a purely logical step.
Shuler’s mantra on the creative process is simple, “If you’re not having fun doing it, you’re doing it wrong.”
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