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I’m Sergio Silva, founder of Bananas Creative, a branding and creative agency focused exclusively on helping home service businesses stand out in crowded markets. Over the years, I’ve worked with hundreds of contractors across Canada, the United Kingdom, the United States, and Australia, helping transform generic-looking companies into recognizable brands people instantly remember and trust.
What started as a passion for design and marketing turned into a mission: helping hardworking business owners compete against larger companies through powerful branding, memorable vehicle wraps, strategic marketing, and cohesive brand systems that create trust at first glance. I strongly believe most home service businesses don’t have a lead problem — they have a perception problem.
My work has become known for combining strategy, storytelling, mascot-driven branding, and high-impact visuals that turn service vehicles into moving billboards and small businesses into category leaders. Whether it’s a plumbing company, HVAC contractor, electrician, roofer, or exterior cleaning business, my goal has always been the same: build a brand that people remember in seconds.
I’m passionate about teaching contractors that branding is not decoration — it’s one of the most powerful growth tools a company can invest in. A strong brand changes how people perceive your business, how much they trust you, how much they’re willing to pay, and whether they remember your name when they need your service.
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