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Steve Vargo, OD, MBA helps healthcare leaders use technology to strengthen the human side of their business rather than replace it. After 15 years in clinical practice, he joined Prima Eye Group (now IDOC) in 2014 and has since become one of independent optometry’s most experienced practice management consultants, completing more than 3,000 consultations and coaching sessions with hundreds of practices across the country.
His work centers on what he has seen separate thriving practices from struggling ones: communication, leadership, and the patient experience. He is the author of five books, including the Amazon best-seller Prescribing Change and his latest, Human-Centered AI, which shows healthcare teams how to use AI to win back time and restore the human connection that drives patient loyalty and practice growth.
Dr. Vargo speaks regularly at industry conferences on human-centered AI, leadership, and selling. He hosts the podcast Eye Own a Business and has been published hundreds of times in industry outlets, including his column “The CEO Challenge” in Optometric Management.
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