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Tabitha James is an award-winning hospitality sales leader and author with over a decade of experience in business travel sales and account management. She has been recognized for cultivating authentic client relationships, creating impactful rate strategies, and mentoring sellers to thrive in competitive markets.
Her debut book, Make Them Stay™: A Hospitality Playbook for Business Travel Sales Professionals, is the first resource written specifically for BT Sellers. Blending real-world lessons, proven frameworks, and motivational insights, Tabitha empowers hospitality professionals to win, retain, and grow corporate travel accounts.
She also founded Make Them Stay™, a training and resource platform dedicated to supporting BT Sellers at every stage of their careers. Passionate about equipping others with confidence and resilience, Tabitha brings both expertise and inspiration to the business travel space. When not working or writing, she enjoys traveling, reading, and contributing her talents to nonprofit organizations.
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