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Tim Koelzer is founder and managing partner of EquiBrand Consulting and co-author of the Amazon bestselling book Upstream Marketing.
Tim specializes in upstream marketing strategy, helping organizations define where to compete, how to differentiate, and how to align customer insight, brand positioning, innovation, and go-to-market strategy before downstream execution begins.
Over the course of his career, Tim has advised Fortune 500 companies, growth-stage businesses, and healthcare organizations on marketing strategy, brand strategy, value proposition development, portfolio strategy, customer insight, and growth initiatives designed to strengthen long-term competitive advantage.
Through EquiBrand Consulting, Tim works with leadership teams seeking to improve strategic clarity, strengthen differentiation, accelerate commercialization effectiveness, and improve marketing performance in increasingly competitive and AI-driven markets.
Prior to founding EquiBrand Consulting, Tim held consulting and strategic marketing roles with Accenture, Prophet, The Cambridge Group, and Ogilvy.
Tim is recognized for helping organizations apply the combined principles of insight, identity, and innovation to unlock sustainable growth.
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