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Tony Harris is a globally recognized B2B growth strategist and the founder of THINCB2B Business Growth Advisory. For more than three decades, he has advised enterprise leadership teams, founders, and private equity partners through critical inflection points, helping them scale operations, integrate acquisitions, map succession, and align people with profit to create sustainable value.
That work has given him a broad view across industries, leadership challenges, market shifts, and the human side of performance. It also shapes his writing, which sits at the intersection of business growth, work, identity, leadership, and the changing meaning of success.
He is the author of FADS Marketing: Food, Alcohol, Drugs, Sex, and the New Marketing World Order and The Graduation Gift. His forthcoming book, Purpose Over Performance, explores work, identity, AI, and the changing social contract of success.
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