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Vince Thompson is the founder, chairman, and CEO of MELT, the Atlanta agency behind campaigns for The Coca-Cola Company, Aflac, the Georgia Lottery, and the biggest stages in college sports. An Auburn graduate, Vince got his start in the university’s sports information office, working with legendary athletes including Bo Jackson and Charles Barkley. He went on to build MELT into one of the nation’s largest independent sports and entertainment marketing agencies.
Through MELT University, his award-winning internship and career program, he has coached thousands of students. That experience, along with decades of hiring, mentoring, and developing young talent, is at the heart of Build Brand U, TOO.
The book brings Vince’s coaching to a new generation, offering college students and recent graduates practical strategies for building their personal brands, developing professional networks, navigating internships and the job search, and transitioning from campus to career.
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