Data Science

Author Martin Kleppmann helps you navigate the diverse data landscape by examining the pros and cons of various technologies for processing and storing data....

Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice....

When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it's often difficult to understand what each one offers....

There are two remarkable phenomena that are unfolding almost simultaneously. The first is the emergence of a data-first world, where data has become a central driving force, shaping industries and fueling innovation. The second is the dawn of the AI age, propelled by the advent of Generative AI...

As data floods into your company, you need to put it to work right away—and SQL is the best tool for the job....

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse...

The insider account of the data revolution that has swept through the modern football world written by one of its key architects, Ian Graham.

Anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best with what digitals do best.

Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small....

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm....

'Shivam Shankar Singh and Anand Venkatanarayanan's stellar examination of how modern conjurers apply the art of perception management to shape reality uses wonderful Indian epics and pop culture stories to convey complex information-warfare concepts like reflexive control, cybercriminal...

In Generative AI: Navigating the Course to the Artificial General Intelligence Future, Martin Musiol delivers an incisive and one-of-a-kind discussion of the current capabilities, future potential, and inner workings of generative artificial intelligence.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Celebrated data-driven growth leader Lillian Pierson delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your organization.

xGenius explores the interplay between analysis, tactics, and decision-making. It seeks to put the sport of football under the microscope with the aim of getting closer to the ultimate truth of what makes players, managers and teams successful. What, ultimately, wins football matches.

Data fabric, data lakehouse, and data mesh have recently appeared as viable alternatives to the modern data warehouse. These new architectures have solid benefits, but they're also surrounded by a lot of hyperbole and confusion.

A team of dedicated tech executives delivers a business-focused approach based on a deep and engaging exploration of the models and data used in causal AI....

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains....

A leading venture capitalist offers surprising revelations on who is going to be driving innovation in the years to come....

Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day.

An essential guide for decoding the complexities of our modern world, Think Clearly will transform the way you view and use data in every aspect of your life.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business....

Slow systems are frustrating. They waste time and money. But making consistently great decisions about performance can be easy, if you understand what's going on. This book explains in a clear and thoughtful voice why systems perform the way they do....