International

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and...

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

Develop and refine your comprehensive online marketing plan Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight...

Our Dollar, Your Problem argues that America’s currency might not have reached today’s lofty pinnacle without a certain amount of good luck.

All golden ages are marked by periods of spectacular cultural flourishing, scientific exploration, technological achievement and economic growth; yet no two are the same. Their beliefs, societies and place in the wider world all vary. Despite this, all previous golden ages have ended, whether it...

From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might. For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons...

The inside story of the largest law-enforcement sting operation ever, in which the FBI made its own tech start-up to wiretap the world, shows how cunning both the authorities and drug traffickers have become, with privacy implications for everyone. In 2018, a powerful app for secure...

Indian leaders at the time of Independence had their tasks cut out. The nation that was marred by an ugly Partition, had to be prevented from coming apart at the seams. A Constitution had to be framed for a complex society. An election system had to be designed for an electorate that was mostly...

Author Brent Donnelly has been a successful interbank FX trader for more than 20 years and in this book, he shares the specific strategies and tactics he has used to profit in the forex marketplace.

This bundle will teach you all about forex trading and different proven strategies so you can maximize your profit. It will also provide a detailed overview of the principles of momentum trading and how they can be applied to the foreign exchange market....

Disruptions in the global supply chain put companies at a standstill. Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from considering...

In a rare attempt to understand the Indianness of Indians-among the most intelligent people in the world, but also, to a dispassionate eye, perhaps the most baffling-V. Raghunathan uses the props of game theory and behavioral economics to provide an insight into the difficult conundrum...

It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022....

China's Economy: What Everyone Needs to Know is a concise introduction to the most astonishing economic growth story of the last three decades. In the 1980s, China was an impoverished backwater. Today it is the world's second biggest economy....

What do Charles Dow, Jesse Livermore, and Richard Ney have in common? They used volume and price to anticipate where the market was heading and built their vast fortunes. For them, it was the ticker tape; for us, it is the trading screen.

China expert Robert Spalding reveals the shocking success China has had infiltrating American institutions and compromising our national security. The media often suggest that Russia poses the greatest threat to America's national security, but the real danger lies farther east. While those in...

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall We live in a...

A bold new account of the state of globalization today—and what its collapse might mean for the world economy After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access...

An award-winning economic journalist on why the US dollar is positioned to maintain global primacy—and what that means for America and the world Prophecies that the dollar will lose its status as the world's dominant currency have echoed for decades—and are increasing in volume...

Geopolitical Alpha – An Investment Framework for Predicting the Future provides listeners with an original and compelling approach to forecasting the future and beating the markets while doing so.

The U.S. dollar’s dominance seems under threat....

When turmoil strikes world monetary and financial markets, leaders invariably call for "a new Bretton Woods" to prevent catastrophic economic disorder and defuse political conflict....