30 Minuten Marketing 50plus
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Narrated by:
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Heiko Grauel
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Sonngard Dressler
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Gordon Piedesack
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Written by:
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Helmut Muthers
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Wolfgang Ronzal
- 1. 30 Minuten Marketing 50plus
- 2. Die "Alten" bestimmen den Markt
- 3. Wie die "Alten" wirklich "ticken"
- 4. Wer die "Alten" übersieht, verliert
- 5. Kundenorientierung 50plus
- 6. Mehrwert für ältere Menschen
- 7. Spannungsfeld Demografie
- 8. Sechs Leitsätze für den Erfolg bei Älteren
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