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50 Management Ideas You Really Need to Know

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50 Management Ideas You Really Need to Know

Written by: Edward Russell-Walling
Narrated by: Ben Cowan
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The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. (P)2008 Quercus Publishing Plc©2008 Edward Russell-Walling Management Management & Leadership
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