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50 Management Ideas You Really Need to Know

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50 Management Ideas You Really Need to Know

Written by: Edward Russell-Walling
Narrated by: Ben Cowan
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About this listen
 The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. (P)2008 Quercus Publishing Plc©2008 Edward Russell-Walling Management Management & Leadership
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