After a Huge Spill, Finding a New Elixir

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After a Huge Spill, Finding a New Elixir

Written by: Stephanie Strom

Narrated by: Keith Sellon-Wright

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About this listen

For the past 20 years, Greg Steltenpohl, an avant-garde jazz saxophonist turned beverage entrepreneur, has worked to rekindle the magic behind his greatest hit — and make peace with a nightmare that led to an abrupt fall. Steltenpohl started the juice company Odwalla in 1980, selling drinks out of his band’s Volkswagen van in and around San Francisco. Within a few years, the company was a multimillion-dollar business, flying high as one of the first breakout healthy drinks now commonplace in grocery aisles.©2016 The New York Times News Service Division of The New York Times Company (P)2016 Audible, Inc.

Politics & Government

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United States

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