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Apple Veterans Reinvent Its Culture at Auto-Accessory Startup

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Apple Veterans Reinvent Its Culture at Auto-Accessory Startup

Written by: Vindu Goel
Narrated by: Kristi Burns
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About this listen

Founded in 2014 by three former senior managers from Apple’s iPod and iPhone groups, Pearl has tried to replicate what its leaders view as the best parts of Apple’s culture, like its fanatical dedication to quality and beautiful design. But the founders also consciously rejected some of the less appealing aspects of life at Apple, like its legendary secrecy and top-down management style.

"Apple Veterans Reinvent Its Culture at Auto-Accessory Startup" is from the January 02, 2017 Technology section of The New York Times. It was written by Vindu Goel and narrated by Kristi Burns.

©2016 The New York Times News Service Division of The New York Times Company (P)2016 Audible, Inc.
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