Sponge cover art

Sponge

Leadership Lessons I Learnt from My Clients

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Sponge

Written by: Ambi Parameswaran
Narrated by: Ranjan Kamath
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About this listen

Veteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.

Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’.

This book is an attempt to walk us through some of those dialogues - both the illuminating and the difficult aspects of them - to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

©2018 Ambi Parameswaran (P)2019 Audible, Inc. Business Leaders Professionals & Academics
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A great experience on marketing and people involved. Ambi has amazing life lessons to learn from

Narration is best

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The book is just narration of experience of the author. Though the author has completed his graduation and post graduation from India's premier institute, the book lacks depth . There not much in the book to write home about. Nust a Okay read.

Author narrates his professional experiences

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