#1136 - Don't make your buyers do THIS
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#1136 - Don't make your buyers do THIS
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Narrated by:
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Written by:
You explain what you do. They nod. "Oh, that's great." Then nothing.
That blank nod isn't boredom. It's cognitive load. When your offer feels like hard work to understand, the buyer's brain doesn't dig deeper. It gives up quietly and files you in the nearest box.
And they won't ask you to explain it again. Why would they? If they don't understand it, they can't see the value. So there's no reward for the effort.
In this episode:
- Why confused buyers stay silent instead of asking questions
- What cognitive load does to your pitch in the first few seconds
- Why the burden of being understood always sits with you
If they don't understand it, they can't buy it.
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