From Makeup Artist to Founder: The Marketing Behind Hair Loving
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From Makeup Artist to Founder: The Marketing Behind Hair Loving
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Nadia Hussain is the Founder and CEO of Hair Loving, a hair care brand designed for postpartum and menopausal hair.
In this episode of Digital Cheesecake, Nadia walks the team through the journey from selling out of the back of her car to being stocked on the shelves of Superdrug and Debenhams. The team also cover how she marketed through lockdown, and when she realised she had to find manufacturers.
We also get into discoverability since launching in COVID, how she optimised Amazon Ads after a slower start, the one channel she won't give up, and how much of Hair Loving's sales come from livestreaming.
Plus, what's harder to get right, the formula or the wholesale pitch, and how she plans to grow Hair Loving in 2027.
Follow Digital Cheesecake for quick marketing wins every Tuesday. With a Founder story at the end of every month.
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