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Have a business idea but don't know where to start?

In this episode of The Big Picture, I break down three simple frameworks that can help you turn an idea into a business. We use a simple beach coffee cart example to look at:

☕ Business Model - What problem are you solving, who are you solving it for, what are you offering, and how will the business make money?

👣 Customer Journey - How does someone discover your business, decide to buy, experience your service, and eventually become a regular customer?

📣 Marketing Strategy - How can you use the 5Ps: Product, Price, Place, Promotion and People to reach the right customers and give them a reason to choose you?

The goal isn't to give you a perfect formula for starting a business. These frameworks are simply tools to help you ask better questions and see the bigger picture. If you're a business owner, thinking about starting a business, or simply interested in how businesses are built, I hope you find this conversation useful.

If you enjoyed the video, like, comment and subscribe to The Big Picture. I'd also love to hear what you think and what topics you'd like me to explore next.

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