In this episode of ADP HR{preneur}'s Grit & Wisdom series, Dr. Kristen Cooper shares how prioritizing relationships over transactions helped her grow her business through referrals and word-of-mouth. She discusses the power of human connection, lessons from building her practice, and simple ways business owners can create lasting client loyalty.

• [00:58] Make Your Clients Matter
• [02:06] Building a Business from an Unmet Need
• [03:33] From Side Hustle to Full-Time Business
• [04:37] 100% Organic Growth Through Word-of-Mouth
• [05:48] The Power of Human Connection in an AI World
• [07:52] What Keeps a Successful Business Owner Up at Night
• [10:01] Practical Ways to Build Stronger Client Relationships

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