AI Strategy, Sales Quotas & Scaling After Acquisitions | Backlight CEO Kathleen Barrett

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AI Strategy, Sales Quotas & Scaling After Acquisitions | Backlight CEO Kathleen Barrett

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Backlight CEO Kathleen Barrett explains why customers can love your products while your business still struggles to scale. She shares how she focused an acquired portfolio, rebuilt sales quotas and financial visibility, and why leaders need to fix their operating foundations before layering on AI. IN THIS CONVERSATION Why customer love isn’t the same as a scalable growth engine How to focus go-to-market investment across an acquired portfolio How to build trust when some products receive more investment than others Why leadership hiring requires both trust and a bias check The hidden cost of misaligned sales quotas Why AI-ready media workflows begin with organized content and trusted metadata ABOUT THE GUEST Kathleen Barrett is CEO of Backlight, a media technology company building products for media creation, management, distribution, and monetization. Connect with Kathleen Barrett on LinkedInExplore more episodes: https://leaderbook.ai/podcastLearn more about LeaderbookAI: https://leaderbook.ai/Learn more about Backlight: https://www.backlight.co/

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