LETTERBOXD: Why Does Everyone Want to Buy It?
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LETTERBOXD: Why Does Everyone Want to Buy It?
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Letterboxd could be worth more than $300 million, with the New York Times, A24, Sony and other potential buyers reportedly interested in acquiring the film platform.
Now approaching 35 million registered members, Letterboxd has become increasingly influential in how audiences discover, rate and discuss movies. But how much of that engagement actually translates into ticket sales and commercial demand?
In this episode, I look at the latest acquisition developments, Letterboxd’s growth in 2026, and what films like The Odyssey, Project Hail Mary, Obsession and Digger tell us about audience behavior.
I also explore the platform’s most anticipated film rankings, its growing Video Store business, and why ownership by a studio could create challenges for the independent community that has made Letterboxd so valuable.