The Crowd in Your Head Is Costing You Clients
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Picture a stadium packed with 80,000 people, and imagine every one of them becoming your client. That’s the picture many new business coaches carry around, and it’s exactly what keeps them from ever getting started.
In this episode, BJ O’Neal swaps the stadium for three people around a conference table. Three clients are what it takes to launch a business coaching practice. Not thousands. Not a crowd. And before the three, there’s the one.
In this episode:
- Why the crowd in your head burns mental calories and stalls your progress
- Why small is not a downgrade but the actual design
- How Zechariah 4:10 reframes the season of small beginnings
- Why you can’t start in someone else’s middle
- How a small list of people you already know beats a big list of strangers
- How going deep with a few clients turns the few into many (Luke 16:10)
Your banker, your dentist, your neighbor, the men at your church. Your next client is likely already connected to someone in your network.
If you’d like to see how we help coaches land their first clients through the people they already know, visit businesscoachmastery.com and grab a time for a simple conversation.
“Do not despise these small beginnings, for the LORD rejoices to see the work begin.” Zechariah 4:10 (NLT)