Many feel like owning a home is a key part of the American Dream. Why is this? From Thomas Jefferson's yeoman farmer to a functional buyoff of a frustrated middle class, I trace some of the history of this phenomenon. Importantly, it is now a nexus of massive industries and complex webs of incentives and material interests, leaving the homeowner totally responsible for their home while also curtailing the personal liberty they allegedly sought when they bought it. It's weird.

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This Place is Weird is a weekly video and podcast about marketing and consumer culture, with relevant topics from science, religion, politics, philosophy, economy, and so on. The focus is on peculiar and unexpected views of the quotidian and ordinary, that is to say that I discuss what is weird. This place, if you look at it quite clearly, is extremely weird. That place being the United States, capitalism, Modernity, planet Earth, the global North, et cetera. If you’re watching on YouTube and prefer audio format since there’s minimal editing, the show should be available on every major podcast network. If you’re listening and would rather see me talking and gesturing (and maybe in the future with some more visuals), the show is available on YouTube under my personal account: Alexander Rose (not the musician).