What began with a sold-out Melbourne pop-up has evolved into an international luxury resale business, pioneering a new way for customers to discover and shop pre-loved luxury.

In this episode of Fashion Business Mindset, Elizabeth Formosa is joined by Danielle Goodwin, founder of Hawkeye Vintage, Australia's pioneering luxury live-stream shopping platform.

Danni's entrepreneurial journey began in 2012, fuelled by her passion for discovering extraordinary vintage pieces and recognising their value. Her first Melbourne pop-up sold out in a single afternoon, setting the foundations for what would become a very different kind of retail business.

Today, Hawkeye Vintage is headquartered in Tokyo, delivering live shopping experiences for up to 18 hours a day across Australia, Japan, Singapore, Thailand and Dubai. Featuring coveted luxury brands including Hermès, Chanel, Rolex, Cartier, Gucci and Fendi, the business has built a loyal international community through an innovative approach that combines luxury resale, entertainment and real-time customer connection.

In this conversation, Danni shares the evolution of Hawkeye Vintage, the growing global appetite for pre-loved luxury and the opportunities emerging through live-stream shopping.

We also explore the commercial realities of building and scaling an international retail business, from global sourcing and inventory management to technology, logistics, customer insights and the importance of building trust.

Beyond the business, Danni reflects on her entrepreneurial journey, navigating growth, leading an international team and balancing the demands of business ownership with raising a young family.

During this conversation, we explore:

• Danni's entrepreneurial journey and the evolution of Hawkeye Vintage.

• The changing luxury resale market and what's driving demand for pre-loved designer fashion.

• The rise of live selling and how it's transforming the retail experience.

• Global sourcing, buying strategies and inventory management.

• Building customer trust, community and long-term loyalty.

• The team, technology and logistics required to operate live shopping internationally.

• Using customer data and insights to inform buying, marketing and commercial decisions.

• Leadership, entrepreneurship and navigating the challenges of business growth.

• The future of Hawkeye Vintage and opportunities for further international expansion.

HAWKEYE VINTAGE POP-UP EVENTS

Experience Hawkeye Vintage in person at their upcoming Australian pop-ups:

Melbourne: Thu Oct 15, 2026 – Sun Oct 18, 2026

10am–7pm | 362 Little Collins Street, Melbourne

Sydney: 22–25 October 2026

10am–7pm | 300 Oxford Street, Paddington, Gadigal Country, Sydney, NSW

Visit Hawkeye Vintage for further information and event details.

CONNECT WITH DANIELLE & HAWKEYE VINTAGE

Website: Hawkeye Vintage
Instagram: @‌hawkeyevintage

CONNECT WITH ELIZABETH FORMOSA

Website: Strategic Advisory for Fashion Founders | Fashion Equipped
Instagram: @‌fashionequipped
LinkedIn: Elizabeth Formosa

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