The Medium Is Still the Message: Marshall McLuhan for Our Time
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The Medium Is Still the Message: Marshall McLuhan for Our Time
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Narrated by:
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Jack de Golia
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Written by:
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Grant N. Havers
The Medium Is Still the Message presents Marshall McLuhan, history's foremost philosopher of media, as the indispensable guide for understanding the impact of technologies. McLuhan (1911-1980) shows that media are not simply tools of communication: they create new environments with transformational effects on politics, economics, culture, identity, religion, and nature. Grant N. Havers argues that McLuhan's key insight--"the medium is the message"--is even more relevant today as humanity grapples with the unintended effects of new media.
As McLuhan demonstrated, a lack of understanding about the power of media technologies allows these entities to become idols that enslave their makers. At the same time, they encourage human beings to act like gods who can reinvent reality itself, all the while leading to the decline of literacy, the weakening of democracy, the resurgence of tribalism within the global village, and the elusive search for identity in cyberspace. The Medium Is Still the Message ultimately offers good news: using McLuhan's insights, human beings can escape the technological cave that they have fashioned for themselves.The book is published by Northern Illinois Press, an imprint of Cornell University Press. The audiobook is published by University Press Audiobooks.
"An excellent introduction for anyone interested in understanding the theories of McLuhan." (Geraldine E. Forsberg, author of Critical Thinking in an Image World)
"Delivers intellectual rigor without academic clutter and makes a persuasive case that understanding media environments is essential if we are to remain intellectually independent." (Troy Media)
"Havers is to be commended..." (Chronicles)
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