PULL isn't a "rational argument" (in defense of "Me-search")

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PULL isn't a "rational argument" (in defense of "Me-search")

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This one is for all the analytical founders in our audience.
"Me-search" (the act of analyzing your own experience and projecting onto a group, like in marketing) is a villain in business schools, but Rob argues that it does hold an important insight within your reach:
Understanding how humans are not robots and more deeply grasping what PULL is and "feels like" - which is the driving force behind your startup.

We discuss when an analytical approach vs. "feelings" is appropriate, and how to do the "me-search" exercise in your life to build the instinct of looking for PULL for customers, not rational arguments.

Read the full Substack post: https://thephysicsofstartups.substack.com

Links

Rob's Substack: The Physics of Startups
AI Rob waitlist: https://robsnyder.org/ai-rob
Work with Rob 1:1: https://www.robsnyder.org
Get The Power of PULL: Amazon (https://amzn.to/48KC1yv), Barnes & Noble: (https://bit.ly/4dyMTSv)
Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/

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