Cultural Endurance with Mike DaRe
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Cultural Endurance with Mike DaRe
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In this episode, Corey and Rachel explore the enduring power of physical media, the importance of cultural endurance for brands, and how hospitality can serve as a vehicle for meaningful connections. Our guest, Mike DaRe, shares insights on brand relevance, the impact of technology, and the value of authentic experiences.
About Our Guest: Mike DaRe is President of Smarts US, a global public relations (PR) and creative agency and part of the MSQ marketing group. As head of one of the industry’s most successful creative agencies, Mike's team delivers award-winning work for some of the world’s most recognizable brands. Mike has spent his career helping brands find meaningful ways to show up in culture, from his work with Diageo and brands like Crown Royal and Bulleit to his leadership at Smarts today. He’s also one of the people behind Smarts’ idea of “Cultural Endurance,” the notion that the brands that really matter aren’t necessarily the ones chasing every trend, but the ones that build lasting connections with people. For more information, visit https://smarts.agency