Why Your Marketing Attribution Is Broken And How To Fix It

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Why Your Marketing Attribution Is Broken And How To Fix It

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Most marketers are still using last-click attribution, which assigns one hundred percent of the credit to the final touchpoint while ignoring the weeks of research that actually drove the decision. In this episode, Lucas and Luna dissect why this model fails in modern customer journeys where buyers visit ten sites before buying. They explore how multi-touch models like time-decay and position-based offer a more accurate view of performance, helping brands allocate budget to awareness channels rather than just bottom-funnel retargeting. #MarketingAnalytics #AttributionModel #CustomerJourney #DigitalMarketing #LastClickProblem #MultiTouchAttribution #MarketingROI #DataDriven #BusinessStrategy #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTech #ConversionOptimization #BrandAwareness #GrowthMarketing #AdSpend #ConsumerBehavior Keep every episode free: buymeacoffee.com/fexingo

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