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The Fractional CFO: Real Results: How a Fractional Chief Financial Officer Unlocks Your Business Potential

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The Fractional CFO: Real Results: How a Fractional Chief Financial Officer Unlocks Your Business Potential

Written by: Heather Tuason
Narrated by: Heather Tuason
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You built something real. So why can you not say what it will look like in three months?Your CPA files the taxes. Your bookkeeper keeps the records. And yet the questions that decide whether your business grows or stalls go unanswered: How much cash do we really have? Can we afford the next hire? Will the bank renew the line? The median small business holds just 27 days of cash, and most owners running $10 million to $80 million companies are doing it with a clean rearview mirror and no windshield.The Fractional CFO: Real Results explains the role that sits between the bookkeeper and the CPA, and shows what changes when someone is finally looking forward. Through real client engagements with real numbers (names changed, figures not), you will see how owners fixed cash flow, restructured debt, survived a lender change, priced for profit, and prepared a company for sale.Inside: a 13-week cash flow method you can run on Monday; what your banker sees that you do not; the three numbers every owner should know cold; when a fractional CFO pays for itself, and when it does not; ten appendixes of checklists and templates.Who it is for: owners and leadership teams of $10M to $80M businesses, and the bankers, attorneys, and CPAs who advise them.About the author: Heather Tuason spent nearly thirty years in small-business banking at Wells Fargo, M&T Bank, and Capital One before founding Arena CFO & Accounting, a fractional CFO firm serving owners across the country. She is a 2026 Moxie Award finalist for Executive of the Year.Read the free sample and start with Chapter 1.©2026 Heather Tuason (P)2026 Arena CFO Press
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